Most eCommerce companies use a mix of outbound and inbound marketing tactics. However, research shows that leads generated thanks to SEO have a 14,6% conversion rate, while outbound leads only 1,7%. How can you use
In times of the internet and constantly growing eCommerce industry, knowledge about the art of SEO and its implementation is a must. However, incorrect use of SEO is also the reason why customers are being
Window shopping is a thing that happens also online. According to Online Consumer Trends 2019, the research conducted by SALESmanago, the average global cart abandonment rate in 2019, was 67,9%. There may be many many
Social media is the new reality. It became an important part of our lives – it already had 3,8 billion users in 2019 and this number constantly rises. On average, people spend 2 hours 33
Email marketing still remains the most effective way to reach your customers. In 2020 it’s widely used with 3,7 billion people communicating through email worldwide and according to researchers users consider it their favourite channel
The difference between a well-designed, optimized website and something that looks like it’s been running since 1994, directly translates into how many users will want to share information with you and become leads. One study
According to eMarketer companies spend over 375 billion dollars on digital ads. Why? Because people want to fulfill their needs and look for advice – 90% of web searchers haven’t decided yet which product to
Google Analytics is the most popular analytics tool being used on over 29 million sites worldwide. 72% of businesses choose it over other tools. Check out how you can benefit from all this information to
According to research, data-driven business decisions can result in up to 20% higher ROI. However, for the collected data to bring any company’s strategies to that level of effectiveness, it has to be managed properly.
We have been sending text messages for 22 years now and it seems it still hasn’t gotten stale or boring. Mobile marketing still offers amazing marketing opportunities and you should be using it to its